Search engine optimization (SEO) is your businesses key to getting and increasing your brand’s awareness online. When you launch your brand new website or reconstructed web presence, you have to make sure to get it in front of the right people. The right SEO strategy will propel you up to the top of the charts and have you rubbing elbows with the big guys. However, incorporating the wrong SEO strategy will kill your rankings and could even potentially get you banned from Google or the other search engines.
I’ve worked with and for several companies in Michigan managing their SEO and they all have one thing in common: Everyone wants to be number one. There is one thing to be said about SEO that nobody wants to hear or doesn’t understand: It takes time. SEO is not an overnight and shouldn’t be viewed as a short sighted goal. SEO is a long term commitment that doesn’t necessarily have to cost hundreds of thousands of dollars. However, this is one place where you will get what you pay for. I have managed completely organic SEO campaigns, where there is no money going to the search engines. I have also helped manage $1 million dollar SEO campaigns where they had budgets for Google, Bing, Yahoo and other major players.
430 Designs is committed to helping Michigan businesses rank higher online via a custom SEO program suited to their needs. There are several different ways and programs to achieve what you want. There are several questions you should ask yourself before considering an SEO program:
- What is my budget?
- Do I want or need to manage an Adwords or other paid SEO feature
- How well do I know my industry/competition?
- Where do I want to be in relation to my competition?
- Do I have time to do this myself?
There are also several things 430 Designs will have to do to for you in order to insure a proper and successful campaign:
- Establish where you’ve been and where you want to go
- In-depth competition and industry analysis
- On-page and Off-page SEO
- Backlinking research and optimization