Posts made in July, 2010


My name is Lenny (LZ for short) and I am a freelance web designer in Michigan. I design usable and attractive websites that bring out every detail about you and your business. I absolutely love what I do and I do it because I love it. It’s my passion. I am not your ordinary web designer; I take time to learn about you, your business and your needs. In my business, there is no “one-size fits all”, despite what many other designers say. Every client has different needs and wants. Depending on what your ultimate goal is will ultimately depend on how I approach your design. From extremely creative to extremely professional, I have the know-how and resources to help you. Please roam around my site. I am always adding new content for you to implement and help you grow your business online. I’ve helped a lot of people, either by designing a site or designing a strategy to help market their business online. I know I can help you next. I’d love to talk to you so contact me today for a free quote on getting your business on the...

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This was just a high-contrast piece that I was going to use as a business card at one point.

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I love the Detroit backdrop and just decided to throw a 430 on the Detroit river. A little reflection and some water effects and we’re in business.

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“WordPress is web software you can use to create a beautiful website or blog.” (www.wordpress.org, 2010) It has become one of my favorite platforms to work with. However even as simple as WordPress is to use, some people may not feel comfortable working on customizing or developing inside of WordPress. As a content management system(CMS) WordPress makes creating, editing/updating and removing content very easy. There are over a dozen other content management systems out there and each has their own pros and cons . WordPress however, has a bit more of a customization factor to it, in that I have more freedom to get the results you want. I’ve been doing WordPress development in Michigan for over 6 years now. I’m available for freelance...

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A website is one of the most fundamental elements to your brand’s identity. Often, it is the very first thing people see when they encounter you. In fact over 90% of people now check a business’s website prior to making a decision as to whether or not to do business with them. Your website better be usable and have some relative content, otherwise that potential client of yours will go somewhere else. I can design a website for you that will make the most out of your online presence and identity. In my business, there is no “one-size fits all”, despite what many other designers say. Every client has different needs and wants. Depending on what your ultimate goal is will ultimately depend on how I approach your design. From extremely creative to extremely professional, I have the know-how and resources to help you. I have helped many clients over the years and I always make sure they are 100% satisfied. I believe very strongly in helping Michigan small businesses and helping them succeed. Before I get started or before you even get started on deciding what you want or need for a website here are a few questions that will help you: Why do you want to have a new website, or have your current site redesigned? Please describe your organization in a few sentences. What is there about you and your business that sets you apart for a special (niche) group of potential customers? Why do you believe site visitors should do business with you rather than with a competitor? What is your budget for this project? Please list the names of five other sites that you like. Why are they attractive to you? Do you have a logo I can see? Are you planning to do online sales? If so, what is the product, and how many items do you want to sell online? Do you have your images, content, logo, etc. ready for...

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Search engine optimization (SEO) is your businesses key to getting and increasing your brand’s awareness online. When you launch your brand new website or reconstructed web presence, you have to make sure to get it in front of the right people. The right SEO strategy will propel you up to the top of the charts and have you rubbing elbows with the big guys. However, incorporating the wrong SEO strategy will kill your rankings and could even potentially get you banned from Google or the other search engines. I’ve worked with and for several companies in Michigan managing their SEO and they all have one thing in common: Everyone wants to be number one. There is one thing to be said about SEO that nobody wants to hear or doesn’t understand: It takes time. SEO is not an overnight and shouldn’t be viewed as a short sighted goal. SEO is a long term commitment that doesn’t necessarily have to cost hundreds of thousands of dollars. However, this is one place where you will get what you pay for. I have managed completely organic SEO campaigns, where there is no money going to the search engines. I have also helped manage $1 million dollar SEO campaigns where they had budgets for Google, Bing, Yahoo and other major players. 430 Designs is committed to helping Michigan businesses rank higher online via a custom SEO program suited to their needs. There are several different ways and programs to achieve what you want. There are several questions you should ask yourself before considering an SEO program:   What is my budget? Do I want or need to manage an Adwords or other paid SEO feature How well do I know my industry/competition? Where do I want to be in relation to my competition? Do I have time to do this myself?   There are also several things 430 Designs will have to do to for you in order to insure a proper and successful campaign: Establish where you’ve been and where you want to go In-depth competition and industry analysis On-page and Off-page SEO Backlinking research and...

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